DRCHSD Fall Cohort Campaign
For the Delta Region Community Health Systems Development (DRCHSD) program, I developed an integrated marketing campaign to drive new applications for the fall cohort. The campaign combined a spotlight video, email marketing, and social media graphics to highlight program benefits and encourage participation. I handled video production, copywriting, and design, ensuring consistent visual identity and messaging across all channels—from LinkedIn to email outreach. The coordinated rollout increased engagement and helped generate awareness of the program’s ongoing technical assistance opportunities for rural healthcare organizations.
Social Media Graphic
Cohort Application Email: 56.9% open rate • 11.8% click rate
LinkedIn Campaign Post: 18 reactions • 8.27% engagement rate • 7 shares
Spotlight Video: 51 YouTube views • 1.7 total watch hours • 36.2% average view duration
Misguided Perceptions Media Group - Integrated Film Marketing Campaign
For the independent film studio Misguided Perceptions Media Group, I developed and led a full-funnel digital marketing campaign for the feature film Betray: Thirst (2025). The campaign included video production, content creation, email marketing, and cross-platform social strategy—designed to drive awareness, engagement, and streaming sales. The result was significant growth in viewership, traffic, and audience interaction across all channels.
Campaign Highlights
+5,400% increase in Facebook video views (89,604 total)
+9,700% increase in content interactions (2,735 across platforms)
+4,695 link clicks driving traffic to streaming and review pages
+62.3K YouTube views
42.3% email open rate and 8.5% CTR (2x industry average)
Email Marketing Campaign Example
Social Media Content Example
Betray: Thirst Movie Premiere Recap Video