Integrated Marketing Campaigns

As a video producer with a strong background in multimedia storytelling, I often lead projects that extend beyond video into full campaign ecosystems. This section highlights my ability to connect visual storytelling with strategic marketing execution—combining video, design, and digital content to deliver cohesive, cross-channel brand experiences.


DRCHSD Fall Cohort Campaign
For the Delta Region Community Health Systems Development (DRCHSD) program, I developed an integrated marketing campaign to drive new applications for the fall cohort. The campaign combined a spotlight video, email marketing, and social media graphics to highlight program benefits and encourage participation. I handled video production, copywriting, and design, ensuring consistent visual identity and messaging across all channels—from LinkedIn to email outreach. The coordinated rollout increased engagement and helped generate awareness of the program’s ongoing technical assistance opportunities for rural healthcare organizations.
Image of a woman teaching a group of professionals in a workgroup.


Social Media Graphic

Screenshot of a campaign email with copy and graphics.

Cohort Application Email: 56.9% open rate • 11.8% click rate

Screenshot of a LinkedIn post.

LinkedIn Campaign Post: 18 reactions • 8.27% engagement rate • 7 shares


Spotlight Video: 51 YouTube views • 1.7 total watch hours • 36.2% average view duration

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